Apple chooses design over recyclability. Will anyone notice?
How’s your environmental conscience?
Last month Apple (s aapl) asked that the standards group EPEAT (Electronic Product Environmental Assessment Tool), which is responsible for rating the recyclability of electronics products drop it from its rankings. The group, which is funded by the EPA, complied. It means that 39 Macs, MacBooks and monitors that were previously EPEAT certified as causing minimal environmental damage and promoting maximum recyclability, no longer have the group’s stamp of approval. In making this move, Apple is signaling that it won’t let future design decisions be governed by those seeking to uphold environmental standards.
The head of EPEAT, CEO Robert Frisbee, told the Wall Street Journalabout Apple’s decision that’s sure to rile the environmentally conscious:
“They said their design direction was no longer consistent with the EPEAT requirements,” Frisbee said. The company did not elaborate, Frisbee said. “They were important supporters and we are disappointed that they don’t want their products measured…
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